alt Hacker NewsI owned Salesforce setup with 4 engineers and 500+ licenses. I don‘t see how could I replace our SF setup with an in-house product on the same budget within reasonable timeline. We won local competition within a few years, because our sales could use good CRM from day 1 and our competitor, according to the rumors I heard, could not calculate properly sales agent commission. Vendor lock-in is not always a stupid thing. Sometimes it‘s the bet that wins you a market.
Zoom out a little though. I've always felt the main reason That most companies use Salesforce Is that most companies use Salesforce.
I'll give you an example. At a previous employer, We used Google Analytics. We paid for Google Analytics. I feel positive that as a mid size company, We shouldn't have paid for Google Analytics. The free product with 50 events in GA4 should be plenty for us. But why do we use Google Analytics in the first place? Because everyone uses Google Analytics.
I agree that sometimes Salesforce might be a good idea. However, it should be a part of an overall strategy, not just because everyone does it. This kind of deliberate tooling strategy is difficult though because the way Google Analytics or Salesforce works from what I understand is make marketing folks feel they are specialized in Google Analytics or Salesforce so they feel like they have to keep using it or their skill will become useless.
It is like resume driven development but for the whole business.