Honestly, I'm not buying this. This is an ultra niche market and they are trying to target customers outside the product niche with this fork.

If I'm looking for a consumer friendly router, I'll go with an option that is cheap and capable, I don't care about the OS being open source and if I cared about it being open source, I'd prefer it if they don't fork the software in a way that splits the community and where the fork is dependent on their commercial success to the point where I might be stuck with the hardware and no upstream support.