If you want more on this, I recommend Steve Jobs and the Next Big Thing by Stross. I’m not sure, but it might be the only extensive book about Next other than this new one.
Though it’s essentially a long hit piece. The author really had it out for Jobs.
In fact it’s a completely uncharitable book now that I think about it. Hopefully this new book will be a lot less biased.
Maybe my memory is wrong. I haven't read it in years but I don't remember it being a hit piece. I remember liking it quite a bit and thinking it was a really interesting look at NeXT. It is an interesting artifact because it came out in 1993 and the author couldn't have predicted what would happen to NeXT or Jobs.
Nifty book by Rob Blessin and his son Luciano, _Inside NeXT_ which is worth looking up:
Jobs really did make a lot of boneheaded decisions when running NeXT; this book just calls him out on it.
Why did it need to be charitable? Jobs was hardly a saint.
I remember that era well, working for an early (potential that never happened) NeXT software developer, then one of NeXT’s 1st commercial accounts. It was a quite horrible workstation, if pretty. The pre-release rumors about it _were_ enough to push Sun into the SparcStation 1 program (heard from a very connected person at the time). So, thanks Steve.
Steve Jobs & the NeXT Big Thing by Randall E. Stross covers the NeXT years extensively and in period. Highly recommended also to do some “archeological” read/research into what it was like to sell computers in the late 80’s, early 90’s
Why did the author have it out for him?
Jobs' life story makes me reflect on the choices we make in life. My impression is that yeah he changed the world, but he was really embattled with himself and the world, and he made a lot of enemies, partly because he stood on his principles and beliefs, come what may, but I'm sure there's more to the story
Another book that focuses on this period is Becoming Steve Jobs
While maybe biased, also shows a bit about the real Steve Jobs without the distortion field, and why Apple hardware costs what it costs, even when the delivery isn't up to the premium price.