Yeah, the stories I've heard from Meta are very Soviet-coded. Like, trying to exceed the plan but not too much, because then the new plan would be hopelessly unachievable and you'd be punished for not meeting the insane expectations.
Literally Stakhanovism.
So like Publix company earnings? You have to beat by a little so you're not just flat but beat by too much and you look incompetent/suspicious