They learnt from ooenai that naming yourself open-xyz doesn't actually require opening anything.

It's the next co-opted buzzword after "democratize".

It's how marketing works. If something is a problem they have to loudly claim to have fixed it. Look around the economy and you'll see lots of it. "Healthy" (high sugar) muesli bars, clean-diesel, surveillance wrapped up as keeping us safe. The modus operandi of marketing is to change minds about self evident things otherwise what is the point?