This is important to think through, does one have a product, tech, tool, or even just a feature. I given thing is not necessarily at the bottom of this stack, but also not always at the top.
Really depends on the company and who you're selling to. For a car company a tire is a feature, for other companies it's their product.
Really depends on the company and who you're selling to. For a car company a tire is a feature, for other companies it's their product.