> It takes a lot more than 5 seconds to make an informed decision these days. Apps and websites are throwing abusive fine print and dark patterns at users left and right.
I just opened the Uber app. The first thing that pops up is a search bar that says "Where to?". I entered a destination address. Next thing it showed was a map with a path to my destination and nearby cars, and buttons where I can choose my type of ride (e.g. UberX, Premier, etc.) It defaulted to UberX, which was the cheapest option except for the "Wait and Save" option that was further down. I tapped the "Choose UberX" button and the ride was on its way.
So, OK, maybe it took literally 15 seconds. I'm not denying Uber may use dark patterns elsewhere, but from the end user experience of hailing a ride I don't see how it could be any simpler or more straightforward.
Did you ever take Uber in a unfamiliar place? When you're supposed to be at a particular spot but you don't know where that is? When the driver doesn't speak English very well? When both your hands is busy with luggages? When you need glasses to read signs? That's very common when you travel. Agent would be godsend, and once you're used to it, you don't want to go back to the phone. Anywhere.
What if the agent can also communicate with the car's agent? They may even negotiate the meeting spot. Agent is superior.
The dark patterns and generally options not presented in the app are exactly where I would expect a competent assistant to shine.
Are local taxi services cheaper and known to be more reliable? Am I missing an obvious public transit option? Is Uber pulling something creative with dynamic pricing again?