So far, Google has been better than Apple at treating AI as a technology/feature and not just a product.

Staying on hold for you. Google Lens on that coat or bag. Warning you in the middle of a text convo with a stranger, if the conversation veers into typical scam patterns. Better text/email spam detection than Apple. Hanging up spoofed calls posing as your bank. Magic Cue. Magic Eraser. Better transcriptions and translations, in far more languages.

And who could forget, a good touchscreen keyboard. Those are real "AI as a feature". Not a better Siri.