Earlier today Siri notified me over and over again to message a particular contact on the GMail app. I have no earthly idea why this was important enough to notify me about, I can figure out whether I need to message people. It provided no hints what the contents of the message were supposed to be, or why I might need to message them now instead of some other time. 20yr ago when I worked in an industrial steel fabrication shop, a couple times a week someone would exclaim "shoot the fuckin' engineer that came up with that one!" usually regarding some bone-headed physically impossible weld on a plan or a procedure that would clearly result in an assembly being out of tolerance, but sometimes something more serious like a weak or dangerous design. Now we're well into the "shoot the fuckin' engineer" stage with tech products. Abusing people like this is wrong. Their attention is a finite resource. Their reward centers are vulnerable. Mindlessly pushing the buttons in the psychological control room of vast, diverse, and increasingly stressed populations is a profoundly stupid idea. If we're not careful somebody is actually going to start shooting the engineers. Would they be wrong to? I don't think the backlash against this shit is going to be small or subtle, and I'm honestly afraid to be associated with this industry right now. Y'all are playing with fire in the most reckless, clueless, thoughtless, and callous fashion. Be better. Stat.