> the article says they sold 3,000 total in the last decade.
>It also doesn't help that they seemingly had issues scaling up
I think these two things were highly related. Same with the cost. They couldn’t figure out how to scale up, which kept prices high and volume low. Because of this, it really was a bespoke business. And while, it looks nice, that type of margin just is not going to provide the returns they promised investors.
They could have had that- if they had a standardizeable install method. Aluframes for the roofs, have bespoke solarpanels just slide in and lock up as roof over roof install. The problem there was the statics not working out
Yeah, Elon's whole shtick is make things scale up that everyone else thinks can't scale up. Sometimes it works (batteries), sometimes it works spectacularly well (Falcon 9), sometimes it fizzles out because it turns out everyone else was right (tunnel boring, solar tiles).