They know because of the algorithm:
Hear a thing and store it and the associated vibe - yay/nay.
Step 2:
Mindlessly repeat stored information and vibe when it feels appropriate.
Step 3:
Wait for somebody else to do the work of refuting/verifying your info + vibe.
Step 4:
Go to step 1.
When you realize this is what all people are doing almost all of the time (and many, all of the time), you are liberated.