This is the whole point and the reason for the lofty valuations. Get everyone to shift their work to be dependent on these tooling, to the point they can't imagine working in any other way, and then raise prices. Tale as old as enterprise software.
and this is why i use pi.dev and hotswap models and have no reliance on a single provider
Tale as old as the word "startup" even. Uber/Lyft did it with taxis. DoorDash did it with food delivery. You run at a loss for years while destroying your legacy competition by just outlasting them, then once you have cornered the market you squeeze.