Why? They started the whole chatbot paradigm. They took the leap and are very generous with free tiers.

I know people are upset about the non-profit thing but the fact is that was pretty much the only way forward if they wanted to have LLMs have the impact that they are having today. It's very much a question if they'll ever turn a profit. But overall I'm grateful OpenAI had the vision to get this ball rolling when companies like Google have been sitting on this for nearly a decade and were too afraid to invest a tiny portion of their billions to bring this to fruition because they were afraid of either cannibalization of their search business or offending a vocal minority of internet people.