alt Hacker NewsMusk texted OpenAI's Brockman about a settlement two days before trial.
So I take that to mean Musk wanted a settlement as primary goal, and that the threat to OpenAI's reputation was just an (unsuccessful) means to get what he wanted. That isn't to say it wasn't personal for Musk, just that he would have preferred to have gotten paid.
As to Musk texting "By the end of this week, you and Sam will be the most hated men in America. If you insist, so it will be" when the settlement offer was turned down, while I'd agree there were a ton of super embarrassing details that came out I don't think Musk was successful in making them more hated than even he is. I don't even think this secondary goal was successful, even though there were a ton of juicy bits.
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It's hard to know without knowing the terms of the settlement. It could have easily been something he knew OpenAI would find to be unacceptable.
I think regardless it would be extremely hard for him to make people hate Altman et al. more than himself. Altman's flaws are more subtle and require paying attention to a pattern of behavior. Musk has beem pure cringe for 5+ years now.
It seems like the real sour grapes are over the fact they wouldn't let him run OpenAI. If he cared about a payday, ironically, he probably would have had more success because he would have brought this suit sooner.