Not so sure on the advertising front. B2C is now mostly social media, and Google doesn't own any. That's why the pivoted hard to YouTube shorts to try and capture that segment, but it is nowhere near TikTok or Instagram. Case in point, Meta's advertising revenue is predicted to surpass Google's this year.
Not so sure on the advertising front. B2C is now mostly social media, and Google doesn't own any. That's why the pivoted hard to YouTube shorts to try and capture that segment, but it is nowhere near TikTok or Instagram. Case in point, Meta's advertising revenue is predicted to surpass Google's this year.