Alternatively, we can collectively "fight back" by not using Google and teaching others around us to do so as well. There are plenty of decent [1] and great (better) alternatives, where you're not the product [2]!
[1]: https://alternativeto.net/software/google-search/?license=fr...
[2]: https://alternativeto.net/software/google-search/?license=co...
Fighting back is stupid, these things are inevitable, and honestly probably for the best over the long-term.
There is actually another way that was just hinted at a few days ago demonstrated by the EU courts reaffirming a law from 2019 against Meta, just force google et al to compensate publishers:
https://www.epceurope.eu/post/epc-welcomes-landmark-cjeu-rul...
I can recommend https://noai.duckduckgo.com. It works pretty well.