Interesting, but - it says it's a co-op, but this is a word with a legal definition. Every co-op I know publishes what it's legal entity is, how voting is done, etc. This just has "click to join". If your pitch is that you have more integrity than typical companies then you have to, you know, "walk the walk".

Also in some jurisdictions, calling yourself a co-op without actually being one will get you into legal difficulties. Companies that don't quite fulfil all the requirements are careful not to call themselves once. Igalia, for example, are very serious about being worker owned and run, but they made the choice to have a slightly different structure so they don't call themselves a co-op.