alt Hacker NewsThe only reason Google is pushing this AI crap is so that they can shove ads right into people's throats without them being able to use ad blockers (it's easy to block a web script but virtually impossible to block the text itself), effectively doubling their profits overnight.
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Semi-seriously: I imagine we'll live to see the day when we run an adblocker that runs a small model to semantically filter out ads in Google search results
In the US at least, I believe the FTC requires ads to be clear and conspicuous when those ads are designed to otherwise blend into the general editorial style. I could see AI being regulated as influencer marketing, but hopefully with more enforcement.
There's no way EU would let Google display ads without clearly marking them as such. So any ad blocker should be able to continue detect the block or link that's an ad.
> but virtually impossible to block the text itself
Why do you believe so?
As long as there is a clear indication somewhere on the webpage (in the metadata or in the text itself) that a specific portion of a text is an ad, a browser extension will be able to block it.
And I assume that there are laws mandating that the ads must be clearly marked in order to be distinguishable from the genuine content.
Another massive reason is that ChatGPT and similar apps are eating their lunch. Asking a question to ChatGPT actually tends to be pretty convenient compared to the top X results that are just SEO optimized slop.
This might come as a surprise to many, but the sole reason Google exist is to make a profit. More profit means more success means more profit, that's why they did create a company in the first place. Mindblowing stuff, that.
Competitors will be very happy though.
Block the AI overviews with extensions like https://chromewebstore.google.com/detail/hide-google-ai-over... or use a userscript to do the same.