Fender is dead.
this is a cringe attempt by people holding "legal rights" to something so far gone in history and precident to be just an embarassment and likely criminal persecution of ordinary crafts people building guitars.
If ,whatever hidden legal entity that controls the trade marks, was smart, they would be begging the best indipendent makers to colaberate in making true masterpiece guitars under just that idea, "custom made FOR fender" by person X, paying them a premium, and then re selling to the world market for whatever they can get.
Yeah, but that would be real work for someone who loves and understands guitars.
Being a serial patent/trademark troll is the private equity company's bread and butter.