It will be an interesting vector for competition to attract customers.. when you search on {Claude, ChatGPT, whatever}, you get results based on what the model evaluated, and not based on advertisers who paid the most..

I thought Google would use their playbook of search - initially, everything works so good like magic until they enshittify the service by auctioning the results to who pay the most. This time around they are so bold they start from shit..