There were a lot of articles describing Snowdon / Manning and Wikileaks releases as exactly "nothing burgers", in those journals of note that people read to tell them what to think about matters - but I'm not sure what a "nothing burger" means - pulverised cattle flesh flattened into an oval, that doesn't exist?
The validity of the term should be separate from the pernicious use by people who would like you to stop paying attention to things that matter.
I think there’s lots of stuff in this space that is worth paying attention to, including for example just how complete a profile companies like Experian have assembled on US citizens, or Flock and LPR generally.
This just seems a lot of fluff with nothing substantial, hence a nothingburger.
Is there a term for this weird autistic pseudo-nerd-sniping where someone pretends not to understand a very common expression and takes it absurdly literally to try to prove a point?