alt Hacker Newsso they're partnering with Live Nation, the same company that's part of the vertically integrated monopoly on ticketing, venues, and resale. Nobody is buying these tickets for cash from a scalper outside of the venue. My 2-min tought: tie use of the ticket to the payment method or id of the purchaser; allow limited transfers. If LN/TM actually cared they'd provide for risk-free transfer without charging ridiculous mark-up. Since they sell the orginial ticket 95% of the time they have almost complete control over the pricing and consumer's id.
New idea: You have to tie a valid credit card to a ticket in order to transfer it, if the card doesn't authorize for $500 at the gate, admission is denied, and the ticket can be used to charge unlimited concessions and merch to the original buyer's card. If a scalper sells a ticket to a stranger, the customer could bankrupt them at the show.