> People would equally reject Netflix, if Netflix fooated the idea of replacing the subscription model with pay-per-view micropayments.

You sure about that?

Something like over half of Netflix viewers believe their subscription isn't justified by how much they watch or else they aren't sure of it. Less than half believe the subscription cost is justified.

Whether a PPV model would actually be cheaper for the first half is a good question, but it is possible. Certainly, in my case, I do not watch $20 worth of content on Netflix a month. I would gladly take PPV.