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LeifCarrotsontoday at 12:57 AM15 repliesview on HN

What was most surprising about all this to me was this line:

> So modern DRAM manufacturing is an extraordinarily complex and expensive process. Building a single state-of-the-art DRAM fabrication facility, a “fab,” will cost you about $15 to $20 billion; acquiring all the necessary equipment, like lithography tools and etching machines, will cost you another few billion; and then it’ll take you a few years of producing substandard and defective memory chips before your yields start to look competitive.

Extraordinarily complex and expensive! And yet I look at all the money being shuffled around between Nvidia and Google and Microsoft and Amazon and Apple and can't help but think that this is a tiny amount in comparison to what they're moving around on the stock market buying shares in each other.

Apple in particular has $20B in its couch cushions and is very vertically integrated and hardware-focused. Apple silicon is currently made by TSMC, but it seems they'd be a prime candidate to spin up their own memory fab.

I suppose the biggest problem to current executives at each company is the "few years" until that investment yields results, in the short term it's better to pay through the nose and buy GPUs with HBM at any price.


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mrandishtoday at 1:53 AM

> it seems they'd be a prime candidate to spin up their own memory fab.

While Apple et al certainly have the money to tilt up their own fab, they're savvy enough to understand the memory market's long history of constant boom/bust cycles. I still remember the huge DRAM shortage in late 80s forcing my startup at the time to delay launching our new product for a year.

People assume Apple cares about vertically integrating cost but they're actually focused on integrating margin. Apple has billions in cash on hand and when they think about what to do with it, a key metric is Return on Capital, especially the margin that capital will generate. Since a core metric public companies are judged on is blended margin, they are looking for ways their bags o' cash can be put to work generating revenue at margins that will pull their current average margin up vs down.

Averaged over time, mainstream memory devices are historically one of the worst margin areas of the semi market. It's super expensive to tilt up a fab on a new node but once you do, turning the crank faster to make a lot more chips isn't too hard because mainstream DRAM tends to be quite uniform. So when a fab on a new node and/or RAM generation first opens, the margins tend to be pretty great. But as the node matures and/or the RAM generation goes from 'new' to 'commodity', competition heats up as everyone gets better at making more faster. Then they're tempted to maximize revenue by cutting prices until their mature fab is at 101% utilization. And that eventually drives margins down until someone's selling near cost to sustain their low-price-enabling volume - with occasional dips below cost when they get stuck holding excess inventory. That's why cash-rich companies with high margins like Apple are delighted to buy DRAM built with Other People's Money. As long as the DRAM market is under competitive pressure, Apple gets to shop their huge orders around to get the absolute lowest price on RAM that was built with other investor's low margin dollars.

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swatcodertoday at 1:11 AM

And what happens if the market settles back down or the leading memory tech pivots away from what you invested all this capital and time chasing?

You'd need a very strong, very particular forecast to make such a costly bet. And conversely, it may say something about their internal forecasts that they're not making the bet.

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xbmcusertoday at 1:37 AM

Part of this is a lie high prices for equipment has a lot to do with monopolies in the whole supply chain and one of the major reason I am rooting for China to get parity on node as that would mean it would have been able to break all the monopolies and we get competition on the whole production from uv machines, wafer, on equipment for storing etc. Renewables are rapidly taking the world to very cheap or free energy but it would be bad if the way to best use the energy for production is controlled by a few corporations

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GeekyBeartoday at 6:58 PM

For a commodity part, Apple has a history of buying a manufacturing partner a dedicated manufacturing line in exchange for locking down a guaranteed supply at a lower overall price.

It's one of the early moves Tim Cook made after joining Apple to lock down enough flash memory supply to move iPods from hard drives to flash.

stousettoday at 2:53 AM

While I think Apple is a prime candidate to do something like this financially, I’ve never had the impression that they ever want to get involved in something “just” for vertical efficiency. There’s always a long-term vision where they can leverage it to gain a competitive edge that their competitors can’t match (the PA Semi acquisition being a perfect example of this).

RAM doesn’t seem like something where simply owning the manufacturing could lead to a disproportionate competitive edge. It would just be a vertical efficiency gamble that may or may not pay off. Of course that could simply be a failure of my imagination.

s08148692today at 9:50 AM

Tesla is building their own fab

Huge gamble - If they pull it off I wouldn't be surprised if other companies follow

gmerctoday at 10:03 AM

And then everyone will scream unfair when the Chinese roll up the market from the bottom.

ksectoday at 11:52 AM

$20B a single Fab. And you don't just have one Fab. You need multiple. And again I have to state this every time, the most expensive Fab is empty Fab. You need to fill it, and you need to fill constant and consistently for years.

>but it seems they'd be a prime candidate to spin up their own memory fab.

They will be the prime candidate to work with memory makers for additional capacity. Not to start their own one. Here is a $20B cheque and 5 years guarantee of orders. Go and make me some memory for his price.

I mean this is the same story for iPod and NAND. It seems we are repeating what we should have learned.

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m463today at 1:42 AM

> Apple in particular has $20B in its couch cushions

I wonder how long it REALLY took them to move from intel to apple silicon, which they don't even make.

It might be easy, like a consumer deciding to generate their own electricity (pv on the roof)

or it might be slightly harder, like a consumer deciding to generate their own electricity by drilling for oil, refining it, etc...

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Curosinonotoday at 8:14 AM

They are not just shuffling money around though.

Nvidia sells all the stock, prices for GPUs moved up not down.

Companies like Apple don't want to be in every industry. Its risk, its cost, its expertise you need.

And sure you can throw money at it but you need people. Alone hiring all the experts is probalby not that easy. Who knows how to setup a DRam Factory?

It takes years to build this up

richforrestertoday at 1:13 AM

Literally the most overwhelming thought, reading this, is "man, capitalism is a mistake"

The amounts of money circulating whilst some of us struggle to make rent ...

Nothing fair, or just, about this world we live in

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dspilletttoday at 9:46 AM

> And yet I look at all the money being shuffled around between Nvidia and Google and Microsoft and Amazon and Apple

A lot of that is “weird money” created by the act of passing it around between the entities or “Holywood accounting” style money that exists when convenient and will vanish the instant it might be taxed or need to be extracted from the cycle to pay for something tangible. Trying to use a large amount of that money for tangible long-term building projects risks piercing the vail.

MagicMoonlighttoday at 6:35 AM

It’s hilarious that they’ll spend a trillion renting GPUs instead of just making their own.

Even if you were nowhere near state of the art, being able to produce millions of your own cards every year at cost would save you a lot of money.

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dyauspitrtoday at 6:26 AM

Apple, Google Microsoft Amazon should all set up memory and CPU fabs. I don’t understand why they don’t do it. $400 million ASML machine is chump change and you can almost certainly find/train locals or provide incentives to immigrants to come here as workers to fill the roles there.

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