The Barnes and Noble bookstore I occasionally shop at has a second floor that is about half full of nothing but games, legos, puzzles. I honestly think they sell more of that than books these days.
I rolled into a b&n and it had more toys than books 100%.
Their strategy is now about 1/3 of the store dedicated to toys/puzzle/legos and I think it’s a brilliant strategy. I can walk into the store, browse books while the kid is exploring decently engaging toys. It’s a win for the store and myself as I can walk out with a book or two for myself, a good potentially educational toy, and a Lego kit for us to complete together. They got us good