I agree, with the caveat that I don’t think any company is using AI well at the moment, specifically because I think our tooling around AI is woefully inadequate and immature.

Right now the AI marketing paradigm is to create rockstar superusers who can (supposedly) do the job of hundreds of individuals at the speed of light! Which bleeds into the design paradigm, which is trash. I’m bullish on AI that can be used more cooperatively and collectively by a company.