Just last week, I was with one of my kids trying to kill some time before an appointment. I noticed a toy store in a strip mall, and I asked him if he wanted to check it out. His response was, "What's a toy store?"
We did check it out, and he was pretty disappointed. Even though it was advertised as a STEM-oriented store, half of it was stress balls and jigsaw puzzles.
Recently in La Jolla, where presumably you have high wealth and IQs and tourism, and experienced the same thing—mostly fidget stuff, puzzles, and Lego resellers. The kids were so excited to go in but pretty quickly realized it’s effectively just a physical Amazon home page of mediocre plastic stuff.