In Austin we have most notably Terra Toys and Toy Joy.

Terra Toys is 50 years old, its space shows it. Hand-written recommendations and prices. The employees demonstrate and play with the toys, welcome you genuinely as you enter. The toys seem curated for actual fun not schtick. I went in last week and it was popping. It’s an experience.

Does Main Street need to focus on experience to survive? If so, how does it monetize experience if selling items isn’t the first focus now?