This makes a lot of sense from my own behavior. If a downtown has multiple places to stop, I am far more likely to go.

Better yet if it has attractions for both my wife and me, then we are both more likely to go.

Even better - if it has attractions open at different times of day - morning - errands like hardware shop, foods basics | afternoon - cafe, prepared food, more retail shop | evening - sit down dining, bars, checkout a book store.

It's always weird how some downtowns only cover a slice of this and as a result are dead after 6pm.. or don't come alive until 5pm.