I really wish the management behind these dumb ideas couldnt just quietly pretend they never did it once it goes out of fashion.
The fact that somebody established a leaderboard for tokenmaxxing ought to follow you around like a black cloud for the rest of your career once the collective hallucination lifts and people realize just how monumentally stupid it was.
Alas they do all these stupid things together which makes it seem more defensible and then everybody forgets.