Yep, and I hate it. For our kids we’ve started just inviting a bunch of the kid’s friends and extending the invitation to each friend’s whole family and just having a chill house party. We also invite a friend’s family for the kid not having a birthday so they have at least one of their friends to play with too. Kids running around outside, inside, doing whatever they want while the parents all get to hang out and talk. We order some pizzas and other food, set out a few coolers of drinks and some adult beverages too, and it’s always a great time. It helps that the birthdays are in the fall in it’s usually really nice out still.
We also very clearly specify “no gifts”. We don’t have room for more stuff and they’ll get more gifts than they need from grandparents.
I’d say a majority of the parties we get invited to also are asking people to not bring gifts.