yes, of course. I meant "it doesn't really matter" in the sense that businesses have been dealing with this since the beginning of software. Strong ownership and passion was one of the selling points of OSS, but that style of ownership was always very very rare in corporate. It just doesn't really fit with how businesses operate. The "passion" is ARR, not engineering principals. Most software is built, sold, and bought by people who don't use it directly.
Businesses have been dealing with - more capable one refuse your business and walk away. Or you have to drop prices. And yes, I have seen it happen.
It is not immediate process, but it is a thing.