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eb08a167today at 1:24 PM2 repliesview on HN

Enjoy it while you can. Google spent years perfecting the art of steering users away from what they searched for and toward advertiser sites, all while pretending to be a search engine. There's no way showing users the exact answer right beneath their search query is profitable in any meaningful sense. And so, it will end.


Replies

nekzntoday at 1:32 PM

What they’ll do is embed ads in the text, which will also be unblockable. I imagine the future will entail running an LLM to remove the ads that another LLM generated :P

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WarmWashtoday at 1:57 PM

This is what people wanted, and we all act like it's bad they did it.