alt Hacker NewsAnd the Model S is no longer in production due to poor sales. How many of these $650k family sedans could Ferrari possibly move?
Replies
Ferrari is intentionally low volume on everything. So the question is more about just how many they want and planned to move than absolute numbers.
Ferrari also presells the vast majority of its "special" cars. Which this one is. The run is probably already entirely sold out.
Bizarre comparison.
Who is the customer for a Model S? What fancy full-size sedan would they otherwise buy?
Certainly not the person who'd buy a BMW 7er or a Mercedes S-class. Model S does not offer the basic comforts required to compete in this segment.
Perhaps the person who'd buy a BMW 5er or a Mercedes e-class? Possibly, but the Model S is still an uncomfortable, noisy and cheap feeling clunker compared to those two.
It's not like the full-size luxury sedan market is doing too bad. We've got at least:
Audi: A8
BMW: 7er, i7
Mercedes: S-class, EQS
Porsche: Panamera, Taycan (sort of)
Rolls Royce: Phantom, Ghost
Bentley: Flying spur
Probably more than you'd think. Lamborghini is selling around 5000 butt-ugly Urus SUVs per year.
Ah I see...
Apparently they're aiming to produce about 2500-3000 Luces (Luci?) a year, and they're building about 14,000 cars total annually. So not too many in keeping with their scarcity strategy. That has worked great for them so far, but I doubt they can replicate it with the Luce.