alt Hacker NewsThis will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't compete with existing premium EV sedans but really stands out. It's unique, and that is its value prop. Should it look like a regular Ferrari but electric, it would compete with Ferrari's combustion engine supercars and would inevitably lose. It also shouldn't compete with the Porsche Taycan—a very nicely designed EV. The general public is not the target audience for this car to offer a generic design. So, Ferrari's unconventional design is the exact right choice.
P.S. It’s kind of like when Porsche entered the SUV market with the Cayenne, which didn’t have a conventional SUV look but still crashed the market.
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>There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off.
In case it wasn't clear, the Luce is a 1,000+ HP car and will cost over $300,000 USD.
> There are enough people who would pay any money to have an electric Ferrari.
Are there? That's a pretty bold claim.
I'm sure they think the same at Ferrari, but plenty of successful companies create products that flop miserably based on the wrong assumptions.
I would personally think that the public interested in high-performance combustion-engine luxury cars is not interested in generic-looking electric cars even if they come from the same company.
Agree, if seen as start/inception of a line: promising
Imagine them boiling this down over the years into a ‘battle tested’ streamlined 160k EV -- they do not require the first version to be sold much ‘at all’ at this price point; it is now out there and the goal seems to be to mark the top of the line of this segment longterm; and if this succeeds, they ported the co into the future in style
There is soo much great design in this but it might be required to get closer to really experience and appreciate
So likely longterm: very good move
> The general public is not the target audience for this car
Which Ferrari had general public as its target audience?
I guess it will be an iconic car in 10-20 tears, like the F40 is still appraised today.
Maybe it feels an extreme change, but the solution like making batteries core part of the body might pay well. I am looking also for the first track tests, to see if their claims are real
They’ll probably sell more units of this than Tesla ever will with the Cybertruck
Since EVs have democratized speed, there's literally no reason for EV supercar/hypercars.
Especially at ~ $650k USD.
Stock is down 6% now
You do realise this is a 500k EUR car that we are talking about, right? Hype, shock, and awe are everything with these kinds of cars.
I'm sure there are buyers out there -- with questionable taste -- but whether there are enough of them... I guess we'll live and see.
This car is what the Apple Car should have been in the 2010s, sold at around 40k USD. At that price point, it would've been just fine. What it most certainly is not, however, is a 500k+ Ferrari.
Cayenne wasn't $647k USD.
I think this will flop. Even amazing halo car EVs have poor resale value, and this one isn't it. It will not keep value like an analog Ferrari, but may be better than Rimac because it's a Ferrari and if they limit supply.
I'm all for EVs by the way, I drive a Model 3 Performance and I love it. Just not feeling this design at all.