> When discussing LLM pricing, people are missing the plot. [ ... snipped ...] Your 90$ Claude subscriptions give you close to $1000 to $4000 in equivalent API token pricing.
And you think it is unreasonable to consider this unsustainable?
Depends on what their actual costs are. Either they are losing lots of money on subscriptions, or they make absolute bank on API pricing.
Looking at the pricing of 1-2T models like Kimi or DeepSeek on the open market, I'm tempted to assume that inference costs are closer to subscription pricing than to API pricing.
Especially considering that subscriptions a) distribute load over time via rate limits, and b) will include a lot of users who get only a fraction of the possible value, whether they are on a personal account where they are on the rate limit on the weekend but barely use it during the week, or are corporate users who were issued an account they rarely use. Subscription prices are usually measured on the average case, not the most extreme value a power user can get out of it
And the direction is definitely towards removing that subsidy really soon. We can see it with OpenAI's shift to API-equivalent pricing for enterprise customers last month. Anecdotally my company saw OpenAI credit usage grow 2x with stable use across the ChatGPT platform, which is pretty terrifying considering just 2% of the company uses Codex.
For context, ChatGPT business subscriptions give you a fixed pool of credits to use, after which you get billed a la carte at inflated 1.75x rates vs API, or if you don't want to pay, you get access to anything but the non-reasoning models turned off for the month.
We also tried Claude Enterprise, which was unusable as people blew through their monthly limits in a matter of hours.