alt Hacker NewsI’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles.
Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire.
(Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)
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The hiring brand is Ferrari. Its entire business is predicated on a Paris-Hilton-style effect, whereby it is famous for being famous. Tactics like hiring Jony Ive are a common way to keep this virtuous cycle afloat. It's not really about design, it's about PR/hype/reputation/branding.
imo the exterior looks like a cartoon BYD and should be killed with fire.
however while folks are negative on Ive for the car shape, he only designed the interiors not the car body, and the interiors are kinda lovely car interior design:
-no touchscreen (dangerous while driving) -clicky, intuitive tactile switches and buttons -thoughtful use of color (display base color changes based on driving mode)
I mean even just looking at those air conditioning vents (rotate vent to open/close) is classive Ive: intuitive but sophisticated.
I hope more manufacturers copy these new/old patterns on the interiors.
And a lot of people think he ruined at least some Apple products (too-thin laptops).