I agree as well.

But that's not because Asian EVs have a specific identity, but because the Luce's design has NO identity. It has no heritage, like a sports car from a company that didn't exist 15 years ago.

At the moment I don't even see alot in it to BUILD a design-heritage upon, not many accents you could carry onwards to other cars.

The Hyundai Ioniq 5 is also an Asian EV. But it has character, it has accents, it has "rough edges". I can see aspects of it carrying onwards to the point that I see a van on the street and instantly know "it's a Ioniq". I don't see much of that in the Luce right now...