Isn’t the magic in the "time or two"? For example I always make it a point to thank call center people by name after they’ve helped me, even though their name comes up exactly once before that point (when they introduce themselves). It’s just extending a basic courtesy, treating someone like a human being. (Of course, remembering the name of who was helping you is not just basic courtesy but also useful for other reasons.)

Seems the message got distorted from "remembering people's names shows you care about them" to "use people's names unnecessarily or in bad faith". I was pretty upset by that Apple Intelligence ad where Bella Ramsey pulls up someone's name and then pretends she remembered it – yuck.