alt Hacker NewsAs nonsense as this is, you should always have an answer at the ready for why you’re uniquely interested in them. If they don’t ask, volunteer it.
If their interviewing results in a handful of qualified candidates, guess which one they’re going to go with?
I always counter the question by asking them why they are uniquely interested in me. That way they usually skip the question. (You should still have an answer ready for all of the obvious questions)