>that hasn’t been my experience

Ok, but it’s been mine. And clearly I’m not alone.

I feel like at this point any discussion about LLM’s has an implied “my experience” because LLM’s are super inconsistent due to not being refined tools at all. I’m sure your experience has been different, just like my experience has been different. I imagine you’ll want to chalk it up to operator error, but it sure seems like a lot of people have variations of my experience. If so many people are operating it wrong, then maybe the tool is poorly designed.

Understand that I use LLM’s pretty frequently. I am not “anti-AI.” I’ve used production tools incorporating machine learning for years now. But LLM’s simply aren’t the bespoke tools that these companies want you to believe, and they are definitely not a suitable replacement for search. It’s simply too inconsistent and will hallucinate answers. Google search didn't make up answers, it presented indexed sources that you ver in real time which I find to be a far superior way to do research. I don’t like having to guess when an LLM is just making shit up as it asserts something with simulated extreme confidence. Not only that, you can take a correct answer from a LLM and just start saying “know that is not right,” and it will start apologizing to you and generating other answers. That is a huge problem! I shouldn’t be able to “convince it” to give me a different answer.

Yes SEO made things objectively worse. Doesn’t mean we need to add another layer of issues on top of that.