As opposed to the publicly available Google Trends data? As opposed to running legitimate market research? Wouldn't you rather know the most searched person in your vertical, market, etc?
The data in this example was going to be made public anyways. All the examples of prediction markets are predicated on them becoming public. You not only need the info, you need the info before it becomes public.
> you need the info before it becomes public.
and that's exactly how the Google engineer made money, right? He knew it beforehand, and once it was made public other people did too
Realtime access to internal Google search data may help you predict a lot of things that might be worth money, for example there's an existing market where companies buy usage estimation for competitors products (not though Google). I don't see why so many people are completely sure this information is worthless