Sorry, but I also think you are complacent. This is generational destruction of reputation.

As a Canadian, we regularly talk about "fuck American companies" in a way we never did. I still actively avoid buying anything from USA in grocery stores. City of Toronto is spinning up a nonprofit grocery store pilot, and they sure as hell are going to be trying not to stock USA goods -- the mayor herself passed an anti-USA procurement bylaw last year. Related: I just helped run a weekly community speaker series[1], where we had 60 ppl (many public servants) signed up to hear a presentation on a supply chain app to help people avoid American products.

And just 30 min ago, coming home at 1am, I was talking to the service guy for my city's bikeshare program. He mentioned new bike models were coming. He was like "fuck Lyft" and I said "I don't trust American companies anymore" and he agreed (Lyft acquired the Montreal bikeshare company we used to deal with). A friend who used to work for Deloitte is actively working to convince city officials to sever the bikeshare contract, and diversify the network for similar reasons.

PRAGMATIC anti-americanism is literally a new hobby for a sizable cohort of the citizenry. It's the only rational choice, and many perceive it as literally a matter of sovereign survival.

[1]: https://guild.host/events/from-tariffs-to-transparency-x69sg...