It's not always enough to know what - the why is often important.
For example, d4vd is a famous musician, and search stats may indicate his potential popularity and future record sales.
Or the public may be searching his name to find out more about the body found in his car, and the subsequent murder investigation and arrest.
> For example, d4vd is a famous musician, and search stats may indicate his potential popularity and future record sales.
I wasn't really aware of that as I guess I am not the target demography. However, I can think of multiple ways of making money off this information, I still don't see why people are so sure it is worthless