I love that even something as well-trodden as a kettle design can still be refined further. My main skepticism is whether this works well when the kettle isn't close to full - the image of it pouring implies a nearly-full kettle, but does the angle become awkward when it's closer to empty? Hard to know without actually holding one.
A video might help more than the whimsical drawings. It still looks nice and perfectly functional, but the copy seems a little pretentious without a proper demonstration.
None of this makes sense to me... how do you put water in it? How does having hot water pass through the handle improve things? Unless it pressurizes the water as it boils it (would that be sane?) how does it pour at all? Why did they draw people as flying kettle-sized rectangles with antenna feet?