alt Hacker NewsIt's also surprising how little money is being made. If I was buying a new car and there was an option where I could pay 61 cents for the privacy respecting version, it would be a no brainer.
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Car business is ruthless, any profit margin is squeezed as much as possible. The reason the infotainment performance is bad in a lot of cars is cost-cutting on the chips used.
Procurement is expected to find ways % in cut costs continuously, every year, forever. Although data-gathering and selling is not part of procurement it is not surprising if car companies are exploring this.
That's what really gets me. Wasting an hour of my time is worth a few cents of advertising to instagram. That's how little my time is really worth.
Surely it costs more than that to run the internet connection as well. I know they choose to do that for other features and probably get good network deals, but the cost is tangible and I would be surprised if it worked out long term.
oh god yes... but I am carrying my self chosen surveillance device with me every single time I enter a car.
For that they would need to market it as a rolling spyware
The automotive OEMs are really bad at monetizing this data. How much they make is not how much could be made if the same data was in the hands of more capable entities.