Everyone saying everything other than "Consumers are going to need to be willing to spend more money for things, and people with less money are going to be hit the hardest as they benefit the most from the data economy."

Data has value is flatly true statement. So at best we can have system where you can keep your data and pay more, or sell your data and pay less. The rub here though is that the people who have the means to keep their data, also have the most valuable data, and in our current system subsidize the cost of people with less valuable data, who happen to be the people who would want the most to sell their data.

All of that is to say, the solution is not cut and dry.