So full disclosure I am working on this but my thought is basically this:
* Make Rust (or similar memory safe language) drop in replacements for C/C++ code
* the stick is Claude mythos and the like - scares CISO’s, shareholders, etc into urgency
* the carrot is - improve performance significantly where possible. Either through straight up better code OR through customizing hot paths for companies specific use cases
So for companies running large workloads it could be economical in two ways
I am not sure anything is scaring anyone into urgency as long as breaches are no great issue for the company (in contrast to their customers and/or affected third parties).
Also, more secure code might be performing better, it might also perform worse. I am not sure the concepts are completely orthogonal, but there is at least no clear causality.