I thought about that a lot too, and in the end I think it just comes down to stupid economics: What do you want them to do with all this money?
1) Most top US tech companies are flooded of money. Everyone dumps money in the SP500.
2) This money has to go somewhere. You can't just redistribute it as dividends, otherwise it's an admission that you won't grow and giving you more money would be a 0 sum game.
3) So you have to invest it somehow, somewhere.
4) Obviously you can spend that money buying whatever company you can.
5) Once you've bought realistically enough, you just hire more, and people will think that there should be some kind of linear relationship between resources spent and revenue growth.
6) You can also do grand projects, like the metaverse, convert all you software to blockchains, become AI native, etc. and dump billions on these.
So essentially it's all about projecting growth and potential.
I think this is right, but it can be stated more simply as companies hire to invest in growth, and they conduct layoffs when growth slows (not because of AI or "improved productivity"). Everything else is storytelling and emergent phenomena.
Incentives in companies are such that there is never a shortage of people pitching projects that require more headcount. Growth justifies the decision to hire more headcount, but the connection from increased headcount to growth is tenuous and usually difficult to impossible to demonstrate with any real confidence. It wasn't so difficult pre-industrialization, but mechanization, automation, computerization and now AI have progressively made it harder and harder to really understand the economics of labor. You do need to hire people to pursue new areas, but also every incremental person adds to communication overhead. The effects of this depend on the org structure and the operating environment over time, so what may have been a good idea at the time can flip to net negative due to outside forces beyond the control or foresight of any decision maker. This explains why companies do layoffs while still hiring at the same time.
Facebook doesn't get the money when you buy a share of META -- that goes to the person you bought the share from. They could do an offering to raise money, but they aren't. They've been doing the opposite, they've been buying back shares at a significant rate. Some of it is to offset stock based compensation, and some of it is just stock pumping.
I think this is basically right, but I'd phrase it as "capital allocation theater" rather than just stupidity
> You can't just redistribute it as dividends, otherwise it's an admission that you won't grow and giving you more money would be a 0 sum game.
I don't understand the logic behind this.
> Most top US tech companies are flooded of money. Everyone dumps money in the SP500.
That’s not how it works? The company doesn’t make money every time someone buys SP500 or a share.
This coupled with incentives by middle upper middle mng to grow headcount as that is how you progress in mng career path regardless of need.
If apple blows a few billion on excess headcount, no one will bat n eye. Senior director of internal tool org ABC needs 10 more people to get the next version out when a multi year long miss has no material impact.
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Money that people “dump” into the S&P isn’t going to the company’s bank account. It’s purchasing shares on the market that were owned by other third party shareholders.
For example, in 2025 Meta was a net purchaser of their own stock ($26 Bn).
These companies are awash in cash because they’re generating revenue in excess of their costs. Nothing to do with the amount of money people put into the S&P 500.
Secondarily, this is exactly why I agree that LLMs likely won’t have the impact OP believes it will. Companies hire not just for output, but for
1. Training (future management, future architects, future bankers, future developers) 2. Generally adding smart people to their teams, capturing a cornered resource 3. Showing governments and shareholders that they have created “jobs”
And a plethora of other reasons that I can’t think of.
John D. Rockefeller (pioneer of the modern corporation) is quoted as saying: “Nobody does anything if he can get anybody else to do it. As soon as you can, get someone who you can rely on, train him in the work, sit down, cock up your heels and think out some way for the Standard Oil to make some money.”