> businesses will continue to need humans to differentiate.
Honestly, why? If AI actually becomes capable of replacing large sections of the workforce, why wouldn’t a business composed entirely of AI “employees” outcompete their rivals?
I don’t see this happening at all. Even today, a person + AI is vastly better than just an AI. Context is really important.
and why would they need human customers to thrive? They have other machine customers! This is the even more dystopian step two that the essay doesn't explore...
Because they would all be using the same AI model (in reality a fixed set of them, but let’s say it’s just one for the sake of argument). That isn’t differentiation [0]
It’s like if every company hired the same guy named Karl. If everyone is relying on Karl, and Karl is making the same stuff for all these businesses, how is one business going to outcompete another?
At that point you need something else to drive differentiation. Branding, strategic partnerships, patents, IP, influencer endorsements, real estate, government licensing, etc. These are either influenced, controlled, or regulated by humans at the end of the day. At the very least you’ll need humans aligning the models for human needs. Humans are the ones being served, they’re the taste makers
0. https://www.mckinsey.com/capabilities/quantumblack/our-insig...